Scotiabank BVI Makes Unique Mortgage Push

Executes Homes Shows & Customer Education Initiatives To Drive New Business 

Scotiabank British Virgin Islands has launched a programme to increase its mortgage share in the market by focusing on home ownership education for its customers.

The Bank has been staging a series of Home Shows and seminars in Tortola and Virgin Gorda where customers are provided with ideas on how to plan for and save towards acquiring a home. The events also give prospects an opportunity to speak directly with service providers in the industry who can help to make their dream homes a reality.

The events have been very successful with scores of prospective customers in attendance. Speaking to the Bank’s rationale behind staging the Home Seminars, Mrs. Lynette Smith, Branch Manager for Scotiabank Road Town branch explained that one of the main objectives of the event is to explore with customers with various options available to assist them in accessing a mortgage that’s manageable, and give them guidance in gathering supporting documentation for their mortgage applications. "Getting ready to access a mortgage can be a challenging task for many customers; with all the procedures and documents to gather as well as getting your finances together. Our goal it to make this process much more easily understood and help our customers along the way in planning for the financing, in a step by step way. At our homeshows, our staff will outline our Scotiabank Home Savings Plan which shows in a practical way how customers can save over a period to get their deposit and meet their closing costs. Our Home Finance Specialist and Personal Banking Officers also go through the processes involve in acquiring a mortgage and highlighted steps that could be taken to make the process much more customer friendly."

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Displays from kitchen and cupboard suppliers as well security providers who participated in the BVI Home Show held in Tortola 

The service providers who are invited to the event are both large and small businesses involved in home building or renovations. They were able to display their products and services to prospective mortgagors. Exhibitors included Groundwork’s BVI landscapers, Vanguard Security, EuroCarib Source, which markets building material, and CRC which specializes in tiling. Speaking at the events in their capacity as panellists, they were able to share information on the best ways to undertake renovation projects with superior materials that will give lasting results. Other presenters included Mr. Steve Augustine of SA Architectural Services, Mr. Willis Todman of Todman Architectural Services and Ms Maria Viera of Colonial Insurance.

Following the seminars, guests and customers had the opportunity to meet with the home services suppliers on a one and one basis to discuss their needs.

For more information, contact:

Simone Hull
Marketing Manager
Scotiabank British Virgin Islands Limited
Mobile: 1876. 322. 3233
Office: 1876. 932. 0549
Email: simone.hull@scotiabank.com